Kindle Fire

Microsoft has apparently forked over big cash to Amazon to have its Bing search engine installed as the default on the new Kindle Fire HD.

Ars Technica:

“All text you enter in Amazon Silk”s address bar is sent to a default search engine,” Amazon writes in the Amazon Silk browser terms and conditions, updated yesterday. “The initial default search engine is selected by Amazon Silk, and we may change the default search engine in the future without notice to you. If you would like, you may choose to use a different search provider as your default search engine. The privacy policy of the selected default search engine applies to information sent to it.”

Google signed a deal for $300 million last year to be the default search engine in Mozilla’s Firefox.

Microsoft is no doubt desperate to reverse the trends in this chart:

Google’s cozy position as a government-granted monopoly has certainly reaped rewards for the company, and they’re eating everyone’s lunch in the global race for the almighty online advertising dollar. Microsoft had to make a big move.

I switched to DuckDuckGo a few months ago when Google changed their algorithm to favor their own sites and it became impossible to find anything I was looking for. When DuckDuckGo doesn’t work and I need a more sophisticated tool I do find that Bing consistently has a better chance of delivering what I want, although the creaky design takes some getting used to.

Bottom line:  I don’t think it’s a bad move for Amazon.  Kindle users will probably be better served by the deal.

See original post at myFDL.