Microsoft has apparently forked over big cash to Amazon to have its Bing search engine installed as the default on the new Kindle Fire HD.
Google signed a deal for $300 million last year to be the default search engine in Mozilla’s Firefox.
Microsoft is no doubt desperate to reverse the trends in this chart:
Google’s cozy position as a government-granted monopoly has certainly reaped rewards for the company, and they’re eating everyone’s lunch in the global race for the almighty online advertising dollar. Microsoft had to make a big move.
I switched to DuckDuckGo a few months ago when Google changed their algorithm to favor their own sites and it became impossible to find anything I was looking for. When DuckDuckGo doesn’t work and I need a more sophisticated tool I do find that Bing consistently has a better chance of delivering what I want, although the creaky design takes some getting used to.
Bottom line: I don’t think it’s a bad move for Amazon. Kindle users will probably be better served by the deal.